The HDR Experts: Makers Of The World’s Most Powerful HDR Technologies

Succeeding In America

December 31, 2016

Succeeding In America

Nuurs Ortiz is no stranger to us at Pinnacle. He won the 2014 HDR Contest with an expertly executed sunset image of Florida seaside cliffs. This year Ortiz is an Honorable Mention winner with this perfectly processed architectural image that is part of his day to day work as a professional working in south Florida. His photographs have run in Architecture Digest, Brickell magazine, Christie's International Real Estate magazine and more.

Ortiz immigrated to the U.S. from his native Cuba with few possessions but a boat load of talent and drive. He’s built up his photo business in a few short years and is now working in photography full time. He relies on HDR Expose 3 for its natural results which are critical for succeeding in this area of photography. 

Ortiz’s winning image was made with a Nikon D800 and a 17-35 f2.8 lens using manual exposure and white balance. Interestingly he uses neutral density filters in increasing densities to create his bracketed exposures rather than relying on progressive shutter speeds.

Here’s Ortiz talking about this image and his photography:

"As a professional full-time photographer I take photos every day for the Real Estate market. I also do commercial shoots that include retail stores, office buildings, warehouses and also art events where I photograph private parties for many artists. 

HDRI techniques are essential on (many) parts of my workflow where the use of flash is forbidden or where the conditions are difficult to properly expose a scene.

This photograph was made on a regular day of work. The only difference is that I arrived a couple of hours earlier to shoot the interior with the afternoon light and waited for the sunset to capture this image of the pool. (My client) was very happy with all of them and when I called it a day and started driving home I was very happy too because I knew it was (a) good day for me.

I used Lee filters and did 9 exposures for every image. I want to get at 0.7 stops assuring that I will get a smooth transition between tonalities and chose HDR Expose to process them knowing that the result will be very close to natural I always recommend my friends this software because, when used well, the results are amazing and very natural looking. I hate cartoonish HDRI photographs, especially when everybody out there think(s) that a great photo has to have that grungy, bluish and dirty look that instantly destroy(s) a good image. The goal in my work is keep the images as clean as possible and the only way I can achieve that when I blend them together is with HDR Expose.”

Check out Ortiz’s website at http://www.nuursortiz.com and check back here for part two of our discussion to find out how he uses those ND filters.




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